Beauty Play (뷰티플레이)

Beauty Play is a K-beauty experience center operated by the Korea Cosmetics Industry Institute and supported by the Ministry of Health and Welfare. It offers a wide variety of sample Korean beauty products for testing  as well as diverse beauty experience programs such as makeup touch-up service (choice of base, eyes, or lips), personal color test, and skin evaluation. Visitors can also ask for product recommendation based on their skin type or skincare concerns. Beauty Play also frequently hosts beauty seminars and one-day classes, which are announced online via its official website. International tourists can apply for a full makeup service with an advance reservation free of charge. 

Beauty Play has two branches in Seoul: one in Myeong-dong, which is located across from Myeongdong Cathedral; and one in Hongdae. Beauty Play experience programs are avilabe from 10:00 to 18:00 everyday except Sundays. 

Experience Guide

No reservation required: Makeup, skin test, personal color test, beauty product test, etc.
Reservation requred: Full makeup (for foreigners only), beauty seminar, etc.  

Opening Hours

10:00-19:00 (Beauty experience 10:00-18:00)  

Holiday

Sundays  

Parking

Not available  

Inquiries

+82-507-1360-9675  

Admission Fees

Free